Privacy Policy

Last Updated: February 3, 2026

KindRoot, operated by Azend Wellness, LLC (“we,” “our,” or “us”) is committed to protecting the privacy of families who use our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

Information We Collect

Information You Provide

Account Information: Email address, password, and name when you create an account.
Family Profile Data: Family name, children's names, ages, interests, personality traits, learning styles, and preferences.
Pet Information: Pet names, species, breeds, and personality traits.
Photos: Images of family members and pets that you upload for character personalization.
Payment Information: Billing details processed securely through Stripe. We do not store your full credit card number.
Content Preferences: Your selections for themes, tone, complexity, and other content customization options.
Location: General location information to provide seasonally and regionally relevant content.

Information Collected Automatically

Usage Data: Pages visited, features used, content created, and interactions with our platform.
Device Information: Browser type, operating system, and device identifiers.
Analytics Data: We use PostHog to understand how users interact with our platform to improve our services.

How We Use Your Information

We use the information we collect to:

Create and manage your account
Generate personalized storybooks and learning lessons for your family
Process orders for physical books through our print partner (Lulu)
Process payments and manage subscriptions
Send transactional emails about your account and orders
Improve our services and develop new features
Provide customer support
Comply with legal obligations

How We Use AI

KindRoot uses artificial intelligence to:

Generate personalized stories and educational content
Create illustrations based on text descriptions and character profiles
Analyze uploaded photos to create consistent character descriptions (no photos are shared externally)
Generate audio narration for stories

AI-generated content is created specifically for your family based on your profile and preferences.

Children's Privacy

KindRoot is designed for use by parents and caregivers to create content for their children. We do not knowingly collect personal information directly from children under 13. All account registration and data entry is performed by adult users.

Photos and information about children are provided by parents/guardians and are used solely to personalize content for that family. We do not share children's information with third parties for marketing purposes.

Information Sharing

We do not sell your personal information. We may share information with:

Service Providers: Third parties who help us operate our platform, including:
- Stripe (payment processing)
- Lulu (book printing and fulfillment)
- OpenAI (content generation)
- PostHog (analytics)
Legal Requirements: When required by law or to protect our rights and safety.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption, secure authentication, and access controls.

Data Retention

We retain your information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time.

Your Rights

You have the right to:

Access the personal information we hold about you
Correct inaccurate information
Delete your account and personal data
Export your data
Opt out of marketing communications

To exercise these rights, contact us at grow@kindroot.ai.

Cookies and Tracking

We use essential cookies to operate our platform and analytics tools to understand usage patterns. You can control cookie preferences through your browser settings.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through our platform.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: grow@kindroot.ai